It's common to set prices by looking at the shop down the road. That's a start, but your costs, your fleet and your busy weeks may be different. Here's a simple way to price with your own numbers.
Start from what the unit costs you
Add up what each vehicle costs to keep on the road for a month: its share of the purchase or loan, insurance and registration, servicing, tyres and repairs. Then be honest about how many days a month it's actually out. A scooter that rents 15 days a month has to earn its keep in those 15 days, not 30.
Set a daily rate, then a weekly one
Your daily rate is your headline price. Some shops offer a weekly rate that works out cheaper than seven single days, since a week-long rental means fewer hand-overs, cleanings and gaps. How much cheaper is up to you and your costs.
Price the extras separately
Helmets, phone holders, delivery and drivers all cost you something. Pricing them as add-ons keeps your base rate competitive and lets renters pay only for what they use. Decide which are charged per day (a second helmet) and which are a flat fee (delivery to a hotel).
- Per day: extra helmets, child seats, a driver.
- Flat: delivery and pick-up, a cleaning fee, a one-way return.
Discount on purpose
A promo code for regulars, a group booking or a slow week fills units that would otherwise sit still. A blanket discount just lowers your income. Keep discounts targeted, and give them an end date.
A unit that's always booked may be priced too low. A unit that never goes out may be priced too high, or may simply be the wrong vehicle for your renters.
Let your numbers decide the next change
After a month or two, look at each vehicle: how many days it was out, what it earned, and where its bookings came from. That tells you where to raise a rate, where to try a weekly deal, and which unit to sell. hoppii fleet handles daily and weekly rates, add-ons per day or flat, drivers with a daily fee and promo codes, and its reports show what each unit earned and what sat idle. Start free and price with your own numbers.